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Primary Research Group publishes research reports, surveys and benchmarking studies for businesses, colleges, libraries, law
firms, hospitals, museums and other institutions.
Our benchmarking studies allow institutions to compare their budgets, managerial decisions, technology purchases and strategic
visions to those of their peers, and to identify best practices.
Our market studies, based on substantial primary and secondary research, assist our clients in identifying opportunities
and threats.
Some recently published reports include: The Survey of Acadmic Librarians: Use of Associations, Blogs, Listservs,
Conferences, & Publications About Libraries, The Survey of Higher Education Faculty: Grants, Research Funding & Oversight,
and Survey of American College Students: Textbook Purchasing Practices.
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View some of our recent Publications:
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Survey of Academic Librarians: Satisfaction with Library Employment:
The Survey of Academic Librarians: Satisfaction with Library Employment, ISBN 1-57440-154-8, presents the results of a survey of 555 academic librarians about how they
view various aspects of their treatment as employees, their career prospects and their
relationship with faculty, students, and library administration The report includes detailed information on levels of satisfaction with salary, retirement, job security and health benefits, office surroundings, physical security and other aspects of the library work experience. It also gives precise information on academic librarian experiences with sexual harassment, and views on the existence of prejudice related to race, income, ethnicity, age, gender and other factors. . Data is presented in the
aggregate and broken out by various characteristics such as gender, age, library work title
or field, institutional enrollment, Carnegie class, level of education, USA or Canada and
other factors. Survey of Acadmic Librarians
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Survey of Academic Librarians: Opinion of Library Budget Priorities:
This 100+ page report (ISBN 157440-152-1) examines the opinion of academic librarians of the
budget priorities and spending patterns of their library. The report
presents detailed data on librarian opinion on whether spending
should be increased on books, e-books, databases, librarian salaries,
computers and workstations, special collections, information literacy,
and other library budget items. The report also presents detailed
information on how librarians view their level of influence over the
library budget, and how they evaluate their library's budgetary priorities.
Survey of Acadmic Librarians
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The Survey of Distance Learning Programs in Higher Education, 2010 Edition:
ISBN 1-57440-147-5.
The 200+ page report gives detailed benchmarking data from more than 50 participating
higher education distance learning programs. The report presents highly specific data on
spending on various forms of marketing methods such as Facebook, Yahoo and Google ads,
and ezine, magazine, newspaper, radio, billboard and television advertising, to mention a few.
The report also gives detailed information on trends in revenues, tuition, financial
aid, enrollment and other critical areas and issues for higher education distance
learning program administrators. Coverage includes course development costs, use of new
technologies, and efforts in assessment and tutoring.
The data in the report is broken out by type of college, size of college, for public
and private colleges, for-profit and non-profit colleges, by size of distance learning
enrollment, and by the scope of the distance learning program itself, those that aim
at both traditional and non-traditional learners, and those focused exclusively on
the latter.
Higher Education Reports
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Survey of Academic Librarians: Opinion of the Usefulness of Certain Library Technologies:
This study, based on a survey of more than 550 academic librarians, presents 130 tables
of data pinpointing academic librarian support and opposition to spending more on
various library technologies. The report helps library administrators and vendors to gauge
the level of academic librarian interest in certain library technologies, breaking it down
by variables such as library department and college type.
Technologies covered include: laptops for patrons, computer labs, digital cameras, library
management systems, e-books, student response systems or "clickers", content
management systems, virtual whiteboards and other technologies.
Survey of Acadmic Librarians
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International Benchmarks for University Departments of Economics & Finance:
This report,ISBN 1-57440-148-3, based on data from major economics and finance
departments in the USA, Australia, France, Germany, Italy, South
Korea, China, Austria, Turkey, Poland, the Czech Republic and
many other countries, presents nearly 200 pages of data on the
inner life of the world's academic departments of econmics and finance.
Among issues covered are: trends in the popularity of a broad range of
courses, departmental governance and politics, budget and funding outlook,
relations with the college library, practices to attract international
students, use of technology, budget support and management practices to develop
associated research institutes, for fee consulting and other services beyond
academia, efforts in executive education, and many other issues of interest
to department chairmen and other university and departmental officials. Surveys of Academic Departments in Higher Education
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The Survey of College Marketing Programs, 2010 Edition:
This study presents the results of a survey of college marketing efforts with data from 55
colleges. The study presents data on trends in advertising on the internet, through
television and radio, print media, billboards, and other mediums. In addition, the report
looks at the size and composition of the marketing budget, use of consultants such as
advertising and public relations agencies, market research firms and other consultancies.
The report explores trends in printing costs, the fate of the viewbook and direct mail
efforts. Report purchasers can expect highly specific data for spending on Google,
Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data
is broken out by size and type of college, for public and private colleges, and for colleges
draw students from mostly a local, regional or national audience.
Higher Education Reports
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The Survey of Higher Education Faculty: Trends in Compensation, Job Satisfaction, Discrimination and Advancement:
The study looks closely at higher education faculty compensation and earnings from
salary, and supplementary income from research institutes, writing, public speaking, and
consulting. It also covers faculty satisfaction with compensation, job security, health and
retirement benefits, information technology and work environment and relations with
students and colleagues, among other job characteristics. The report also probes faculty
attitudes towards advancement and discrimination in academia, querying them on the
impact of prejudice related to gender, ethnicity, social class, age, religion, political
conviction and other factors.
Data is presented in the aggregate and for 12 criteria including academic field, size of
college, type of college, academic title and other factors. The study is based on a
probability sample of all full time faculty in North America.
The Survey of Higher Education Faculty
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The Survey of Higher Education Faculty: Use of Educational Technology:
The Survey of Higher Education Faculty: Use of Educational Technology, ISBN 1-
57440-142-4 presents data on how higher education faculty in the United States and
Canada view the usefulness of college library technology centers and other forms of
educational technology such as course management systems, clickers, document cameras,
electronic and interactive whiteboards, in-class use of video and internet access,
PowerPoint and other technologies. The report also presents data on faculty evaluation of
the effectiveness of their college’s information technology training for faculty, and
information on how faculty view the teaching distance learning courses.
The Survey of Higher Education Faculty
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The Survey of Higher Education Faculty Use of Library Reference, Info Literacy and Subject Specialist Staff:
The Survey of Higher Education Faculty: Use of Library Reference, Info Literacy and
Subject Specialist Staff, ISBN 1-57440-138-6, presents data on how higher education
faculty in the United States & Canada use the virtual reference services, subject
specialists and info literacy staff of their academic library. It includes specific data on the
percentage of faculty that use virtual reference, how often they use it, and similar data on
awareness and use of library subject specialists, as well as data on contact with
information literacy staff and tendency to incorporate info literacy concepts into teaching.
The Survey of Higher Education Faculty
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Survey of Academic LIbrarians: Views on Library Information Literacy Efforts:
This study, based on a survey of more than 550 academic librarians, presents 100 tables of data
pinpointing how much time academic librarians spend on information literacy task, what they think
of the information literacy efforts of their college. The report presents
detailed data on how librarians evaluate their oveall information literacy programs, and specific
efforts for the disabled, for graduate students, and for distance learning students. Survey of Acadmic Librarians
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View all of our publications
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