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Primary Research Group publishes research reports, surveys and benchmarking studies for businesses, colleges, libraries, law firms, hospitals, museums and other institutions. Our benchmarking studies allow institutions to compare their budgets, managerial decisions, technology purchases and strategic visions to those of their peers, and to identify best practices. Our market studies, based on substantial primary and secondary research, assist our clients in identifying opportunities and threats. Some recently published reports include: The Survey of Acadmic Librarians: Use of Associations, Blogs, Listservs, Conferences, & Publications About Libraries, The Survey of Higher Education Faculty: Grants, Research Funding & Oversight, and Survey of American College Students: Textbook Purchasing Practices.

  View some of our recent Publications:
 

The Survey of Academic Libraries, 2010-11 Edition: The report (isbn 157440-153-X)presents more than 245 pages of data and commentary on a broad range of academic library issues including: spending on books, ebooks, journals, databases and other content vehicles; hiring plans and trends in salaries and benefits; subject specific and overall academic library investment plans in content and trends in the capital budget; data on the use of laptops in the library, and the usefulness of various internet tools, among other issues. Libraries--Information Science


 

Law Library Benchmarks, 2010-11 Edition: This study (ISBN 1-57440-155-6) presents data from a survey of more than 50 law libraries in the United States and Canada. The study presents overall and per lawyer employed spending on content/materials, books, print reporters, online services and other legal information vehicles. It covers the trends in use of floor space, overall budgets and staffing, including hiring plans and the breakdown in total staff between librarians and other employees. The study also presents highly specific data on cost recovery by libraries though charge backs to patrons. Librarians sampled also describe the measures that that they have taken to reduce costs, and to better negotiate with suppliers. Other areas covered include: use of internet tools and resources, the library role in records management, market research and case research, among other areas. Data is presented in the aggregate and also broken out by size and type of library. Data is presented separately for private company law libraries, law firm libraries, courthouse libraries and government law libraries.Libraries--Corporate and Legal Library Management


 

Survey of Academic Librarians: Satisfaction with Library Employment: The Survey of Academic Librarians: Satisfaction with Library Employment, ISBN 1-57440-154-8, presents the results of a survey of 555 academic librarians about how they view various aspects of their treatment as employees, their career prospects and their relationship with faculty, students, and library administration The report includes detailed information on levels of satisfaction with salary, retirement, job security and health benefits, office surroundings, physical security and other aspects of the library work experience. It also gives precise information on academic librarian experiences with sexual harassment, and views on the existence of prejudice related to race, income, ethnicity, age, gender and other factors. . Data is presented in the aggregate and broken out by various characteristics such as gender, age, library work title or field, institutional enrollment, Carnegie class, level of education, USA or Canada and other factors. Survey of Acadmic Librarians


 

Survey of Academic Librarians: Opinion of Library Budget Priorities: This 100+ page report (ISBN 157440-152-1) examines the opinion of academic librarians of the budget priorities and spending patterns of their library. The report presents detailed data on librarian opinion on whether spending should be increased on books, e-books, databases, librarian salaries, computers and workstations, special collections, information literacy, and other library budget items. The report also presents detailed information on how librarians view their level of influence over the library budget, and how they evaluate their library's budgetary priorities. Survey of Acadmic Librarians


 

The Survey of Distance Learning Programs in Higher Education, 2010 Edition: ISBN 1-57440-147-5. The 200+ page report gives detailed benchmarking data from more than 50 participating higher education distance learning programs. The report presents highly specific data on spending on various forms of marketing methods such as Facebook, Yahoo and Google ads, and ezine, magazine, newspaper, radio, billboard and television advertising, to mention a few. The report also gives detailed information on trends in revenues, tuition, financial aid, enrollment and other critical areas and issues for higher education distance learning program administrators. Coverage includes course development costs, use of new technologies, and efforts in assessment and tutoring. The data in the report is broken out by type of college, size of college, for public and private colleges, for-profit and non-profit colleges, by size of distance learning enrollment, and by the scope of the distance learning program itself, those that aim at both traditional and non-traditional learners, and those focused exclusively on the latter. Higher Education Reports


 

Survey of Academic Librarians: Opinion of the Usefulness of Certain Library Technologies: This study, based on a survey of more than 550 academic librarians, presents 130 tables of data pinpointing academic librarian support and opposition to spending more on various library technologies. The report helps library administrators and vendors to gauge the level of academic librarian interest in certain library technologies, breaking it down by variables such as library department and college type. Technologies covered include: laptops for patrons, computer labs, digital cameras, library management systems, e-books, student response systems or "clickers", content management systems, virtual whiteboards and other technologies. Survey of Acadmic Librarians


 

International Benchmarks for University Departments of Economics & Finance: This report,ISBN 1-57440-148-3, based on data from major economics and finance departments in the USA, Australia, France, Germany, Italy, South Korea, China, Austria, Turkey, Poland, the Czech Republic and many other countries, presents nearly 200 pages of data on the inner life of the world's academic departments of econmics and finance. Among issues covered are: trends in the popularity of a broad range of courses, departmental governance and politics, budget and funding outlook, relations with the college library, practices to attract international students, use of technology, budget support and management practices to develop associated research institutes, for fee consulting and other services beyond academia, efforts in executive education, and many other issues of interest to department chairmen and other university and departmental officials. Surveys of Academic Departments in Higher Education


 

The Survey of College Marketing Programs, 2010 Edition: This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience. Higher Education Reports


 

The Survey of Higher Education Faculty: Use of Educational Technology: The Survey of Higher Education Faculty: Use of Educational Technology, ISBN 1- 57440-142-4 presents data on how higher education faculty in the United States and Canada view the usefulness of college library technology centers and other forms of educational technology such as course management systems, clickers, document cameras, electronic and interactive whiteboards, in-class use of video and internet access, PowerPoint and other technologies. The report also presents data on faculty evaluation of the effectiveness of their college’s information technology training for faculty, and information on how faculty view the teaching distance learning courses. The Survey of Higher Education Faculty


 

The Survey of Higher Education Faculty Use of Library Reference, Info Literacy and Subject Specialist Staff: The Survey of Higher Education Faculty: Use of Library Reference, Info Literacy and Subject Specialist Staff, ISBN 1-57440-138-6, presents data on how higher education faculty in the United States & Canada use the virtual reference services, subject specialists and info literacy staff of their academic library. It includes specific data on the percentage of faculty that use virtual reference, how often they use it, and similar data on awareness and use of library subject specialists, as well as data on contact with information literacy staff and tendency to incorporate info literacy concepts into teaching. The Survey of Higher Education Faculty


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