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Primary Research Group publishes research reports, surveys and benchmarking studies for businesses, colleges, libraries, law firms, hospitals, museums and other institutions. Our benchmarking studies allow institutions to compare their budgets, managerial decisions, technology purchases and strategic visions to those of their peers, and to identify best practices. Our market studies, based on substantial primary and secondary research, assist our clients in identifying opportunities and threats. Some recently published reports include: "Research Library International Benchmarks", "The Survey of American College Students: Use of Academic Library Workstations", "The Survey of Library Database Licensing Practices", "The Survey of Student Retention Policies in Higher Education","The Survey of Library Cafes", and "Emerging Issues in Academic Library Cataloging and Technical Services".

  View some of our recent Publications:
 

The Survey of American College Students: Student Evaluation of the College Library: The Survey of American College Students: Student Evaluation of the College Library, ISBN 1-57440-118-1, presents approximately 175 tables of data exploring how full time college students in the United States evaluate their college library. The data in the report is based on a representative sample of more than 400 full time college students in the United States. Data is broken out by 16 criteria including gender, grade point average, major field of study, income level of students, type and size of college, and mean SAT acceptance score of colleges, among other variables. The report includes data on student satisfaction with electronic reserves, the range of databases and periodicals supplied, library supplied database use training, similar training on library workstations and software, reference services, photocopiers and printing services and other college library services. The Survey of American College Students


 

The Survey of American College Students: Student Use of Academic Library Reference Department Services: ISBN #: 1-57440-123-8 The data in the report is based on a representative sample of more than 400 full time college students in the United States. Data is broken out by 16 criteria including gender, grade point average, major field of study, income level of students and type, size of college, and mean SAT acceptance score of colleges, among other variables. The 90-page study gives data on the use of web forms for reference, email reference, instant message reference, telephone reference, in-person reference, and overall awareness of and use of reference librarians and subject specialists. The Survey of American College Students


 

The Survey of American College Students: Use of Academic Library Workstations: The Survey of American College Students: Use of Academic Library Workstations, ISBN # 1-57440-125-4. The study presents more than 170 tables of data describing how American college students use their library workstations, how long they wait for them, how they view their availability and whether they prefer Macs or PC’s. The report also covers use of laptops in the college library, both students own and those provided by the college library. Other issues covered include use of the library’s online catalog and out of library access to the library home page. The Survey of American College Students


 

Survey of College Purchasing Managers: The study presents data from 50 college purchasing departments with a mean annual budget $153 million and a range of $100,000 to $1 billion in purchasing spending. Bargaining power has shifted from sellers to buyers in many key markets and the report relates how purchasing departments are taking advantage of the shift. The report also details their policies on a broad range of critical higher education purchasing issues, including: use of credit and purchasing cards, reimbursement and arrangement of faculty & staff travel, level of involvement in supplier selection of the purchasing department for a broad range of goods and services, use of consortiums, use of auction sites, thresh holds for bid requirements, size and remuneration of purchasing department staff, warehouse logistics, sale of surplus or used materials, green purchasing policies, and trends in purchasing in many areas. Higher Education Reports


 

Higher Education Interlibrary Loan Management Benchmarks: This special report examines closely the management and productivity practices of more than 85 academic libraries in the United States and Canada. The report presents highly detailed data on loan volume, copyright concerns,data reporting, shipping fees, departmental organization, staffing,lines of authority, use of software, methods of determining productivity levels, provisions for the loan of unique or highly specialized materials, budgets and fees, methods of determining end user preference, licensing agreements and much more. end user preferences and other issues of concern to managers of collegeLibraries--Information Science


 

The Survey of American College Students: Use of Distance Education: This report presents more than 100 tables of data exploring how full time college students in the United States view distance learning, how many such courses that they have taken and plan to take, and how they view their level of preparedness for DL courses. The report also presents data on how students view DL courses compared to traditional courses and how many study in colleges that offer DL courses. The data in the report is based on a representative sample of more than 400 full time college students in the United States. Data is broken out by 16 criteria including gender, grade point average, major field of study, income level of students and type, size of college, and mean SAT acceptance score of colleges, among other variables. The report is designed to give college administrators, educational researchers and others benchmarks on student use of distance learning and the student demographics of DL use and future use. The Survey of American College Students


 

The Survey of American College Students: Student Satisfaction with their College: This report presents approximately 250 tables of data exploring how full time college students in the United States evaluate their college, and how likely they are to remain and graduate. Students rank their professors in and out of their major, as well as other many other facet of their educational life, including its total cost, the quality of the library, college sports facilities, housing, food service, the availability of internships and job possibilities, the sociability of their peers, and other facets of college life. The report also presents data on the percentage of students who would attend their current institution if they had to make the choice over again, and the percentage who would recommend their college to a friend The Survey of American College Students


 

The Survey of Academic & Research Library Journal Purchasing Practices: This report looks closely at the acquisition practices for scientific, technical and academic journals of academic and research libraries. Some of the many issues covered: attitudes towards the pricing and digital access policies of select major journals publishers, preferences for print, print/electronic access combinations, and elelctronic access alone arrangements. Covers spending plans, preferences for use of consortiums, and use of, and evaluation of subscription agents. Charts attitudes towards CLOCKSS, open access, use of URL resolvers and other pressing issues of interest to major purchasers of academic and technical journals.Libraries--Serials


 

Academic Library Building Renovation Benchmarks: ISBN # 157440-110-6. The report presents detailed data from 65 academic libraries about their completed, current, or planned library renovation projects. The study includes detailed data on capital spending, library redesign budgets, and spending on computer labs & infocommons, in-library classrooms, artwork, library furniture, carpeting and other flooring, and other elements of academic library renovations or new construction. Details construction preferences for architectural features such as atriums, landscaping, better access to restrooms and building entrances/exits, installation or expansion of library cafes, development of group work areas, better use of natural light, better soundproofing and other design features often sought in new academic library construction or renovation. Also explores the use of various renovation and building features designed to save energy. Other areas covered include student satisfaction with the library redesign, its impact on the use of library services, and governance issues over what campus groups guide and control the redesign. Data is broken out by size and type of library, and by libraries that have experienced recent renovation projects vs those that have not. Library Facilities Management


 

The Survey of American College Students: Use of BLogs, Listservs, Podcasts & Webcasts: ISBN 157440-127-0 The 40+ page report gives extensive data on use of blogs, listservs, podcasts and webcasts by American college students. Data is broken out by more than 16 criteria including gender, income level, type and size of college, mean SAT acceptance score of the college, and many other variables.The Survey of American College Students


 

The Survey of American College Students: Student Evaluation of Information Literacy Instruction: The Survey of American College Students: Student Evaluation of Information Literacy Instruction, ISBN 1-57440-116-5. This report presents approximately 125 tables of data exploring how full time college students in the United States view and use and evaluate their college library’s information literacy training. The data in the report is based on a representative sample of more than 400 full time college students in the United States. Data is broken out by 16 criteria including gender, grade point average, major field of study, income level of students and type, size of college, and mean SAT acceptance score of colleges, among other variables. The report presents data on the percentage of students who have received information literacy training, how they evaluate the effectiveness of that training, how they perceive their need for additional training, whether they believe that an information literacy course should be required, if they have ever used online tutorials provided by the library, and how they evaluate their own information literacy skills. The Survey of American College Students


 

The Survey of American College Students: Student Library Research Practices & Skills: ISBN #157440-126-2. The report presents data from a survey of 400+ American college students about how they go about doing research in their college libraries. The 150+ page report gives extensive data on student use of major search engines, wikipedia, library databases, book collections and other library resources. The study also gives detailed information on how their professors advise them to use the library, and how comfortable they feel about their research skills and how helpful librarians have been in helping them in their research. Data is broken out by more than 16 criteria including gender, income level, type and size of college, mean SAT acceptance score of the college, and many other variables. The Survey of American College Students


 

Profiles of Best Practices in Academic Library Interlibrary Loan: ISBN # 1-57440-122-X. The study profiles the interlibrary loan efforts of nine leading American colleges: the University of Texas at Arlington, Tulane University, the University of Minnesota, Indiana University-Purdue University Indianapolis, Brigham Young University, the University of Tennessee, Colorado State University, Oberlin College and Stony Brook University. The libraries interviewed shared their thoughts on a broad range of topics including but not restricted to: workflow management, productivity measures, departmental organization, budgets and spending trends, service to distance learning students, copyright and licensing issues, measures for special collections, automation and software use, use of institutional repositories and open access publications, shipping costs and procedures, and many other facets of academic interlibrary loan management. The purpose of the report is to define and diffuse best practices by profiling measures taken by nine leading institutions of higher education. Although the report contains much useful quantitative information, especially relating to budgets and employment, the focus in this report is on a journalistic narrative explaining departmental goals, procedures and practices and evaluating results. Libraries--Information Science


 

The Survey of American College Students: Use of the College Bookstore: Primary Research Group has published: The Survey of American College Students: Use of the College Bookstore (ISBN 157440-114-9). This report presents 240 tables of data exploring how full time college students in the United States view and use their college’s bookstore. The data in the report is based on a representative sample of more than 400 full time college students in the United States. Data is broken out by 16 criteria including gender, grade point average, major field of study, income level of students and type, size of college, and mean SAT acceptance score of colleges, among other variables. More than 400 full time college students responded to queries about how often they visit and how much they spend at the college bookstore. Other questions probed their satisfaction with various aspects of college bookstore services such as prices, breadth of offerings, in- bookstore comforts, hours of bookstore operation, effectiveness of bookstore staff, and other issues. Survey takers compared and rated their experience at the college bookstore vs. similar experiences at local bookstores, Amazon.com and other book retailers. The Survey of American College Students


 

The Survey of American College Students: Who Goes to the College Library and Why: The Survey of American College Students: Who Goes to the College Library and Why (ISBN 1-57440-121-1) This report presents approximately 165 tables of data exploring how often full time college students in the United States go to their college library, what they do when they are there, and how they rate their library’s accessibility and comfort. The report provides specific data on how often students go to their college library, how they evaluate its hours of operation and accessibility, who meets with other students in the library, who goes to the library for research and study and how students view their own library-going habits compared to their peers. The data in the report is based on a representative sample of more than 400 full time college students in the United States. Data is broken out by 16 criteria including gender, grade point average, major field of study, income level of students and type, size of college, and mean SAT acceptance score of colleges, among other variables. The Survey of American College Students


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