The 133-page study examines how museums and library special collections are using major internet sites such as Pinterest, Facebook, YouTube, Vimeo, Google, Amazon, Bing, Wikipedia, LinkedIn, Flickr, Instagram, Twitter and other major sites. The study looks at how these institutions are using these sites for marketing, research, administration and other areas.
The study looks particularly closely at how organizations use the many free services of Google including Google Drive, Google Translate, Google Docs, Google Scholar, Google Books and many others. In addition, it focuses strongly on the growing use of images and video, especially on sites such as YouTube and Vimeo, and the production costs that may be associated with the effective use of video on these and other sites.