Survey of Corporate Use of Twitter and Other Microblogging Services 03/2012 | Primary Research Group

Survey of Corporate Use of Twitter and Other Microblogging Services 03/2012 (ISBN No:157440-013-4 )

Survey of Corporate Use of Twitter and Other Microblogging Services 03/2012 — report cover

This report looks closely at the microblogging practices of 100 companies in the USA, Canada, the UK and Australia.  The 115 page study gives detailed data on use of Twitter and other microblogging services including spending on consultants, use of staff time, plans for advertising spending and the breakdown of use between Twitter and all other microblogging services.  The report helps companies to answer questions such as: how often do companies post? How many followers do they have? Do they post to multiple services at once? How often do they produce reports on how they appear on the microblogging sites? Do they advertise on such sites or have any plans to? How do they view the microblogging fuctions of Facebook and other sites that are not exclusive microbloggers?

 

Higher Education Management

Report coverage in this topic area includes: marketing, enrollment and public relations; advancement and fundraising; international and domestic student services; retention and assessment; technology management, facilities managment, and much more.

Higher Education Management category

Law Firm and Law Library Management

Reports in this area can be roughly grouped into 4 types: surveys of law libraries, surveys of attorneys in major law firms, surveys of management personnel in major law firms, and surveys of law school faculty and administrators.

Law Firm and Law Library Management category

Libraries

Subject areas covered include: content management, materials purchasing, facilities management, digitization, purchasing and negotiations, open access and digital repositories, personnel management and training, budgeting, fundraising and much more.

Libraries category
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