This report looks closely at how history is presented and marketed by organizations such as history museums, libraries, historical societies, and historic sites and monuments. The report profiles the efforts of The Vermont Historical Society, Hook’s Historic Drug Store and Pharmacy, The Thomas Jefferson Foundation/Monticello, the Musee Conti Wax Museum of New Orleans, The Bostonian Society, the Dittrick Medical History Center, The Band Museum, the Belmont Mansion, the Kansas State Historical Society, the Computer History Museum, the Atari Virtual Museum, the Museum of American Financial History, the Atlanta History Center and the public libraries of Denver and Evansville. The Study’s revealing profiles, based on extensive interviews with executive directors and marketing managers of the institutions cited, provide a deeply detailed look at how history museums, sites, societies and monuments are marketing themselves.