This study is based on a survey of 40 law firms with a mean size of 211 lawyers; data is broken out by size of law firm (by number of total lawyers) and by number of practice groups. Some data is also presented on a per partner basis, such as spending on website development, per partner. In each firm a major marketing official answered questions regarding editorial staff, website development and marketing, use of blogs, listservs, eNewsletters and other cyberspace promotion and information vehicles.
The report presents hard data on the use of search engine placement consultants, click through rates on eNewsletters, number of unique visitors to the firm website, and presents data on law firm spending plans for a broad range of Emarketing vehicles. The report presents hard data on law firm use of opt-in email, banner ads, website sponsorship, per click payments to Google, Yahoo, MSN and Overture, and much more. The study also discusses the impact of web-based press release distribution services and presents data on the number of law firms that use, and plan to use such services. In addition to examining the prevailing methods of eMarketing, the report looks at law firm intentions in emerging eMarketing methods such as podcasting, webcasting and streaming video, among others. The report also presents quantitative assessment data on the usefulness of specific online directory sites such as Law.com, Findlaw.com and Superpages.com. and others. The report presents data on use of outsourcing for website development and marketing, as well as staffing benchmarks and data on the use of RSS feeds and website usability studies.
Available October 2006