The 200+ page report presents data from 40 higher education programs of adult or continuing education The report covers recent and expected trends in revenues, enrollment, course development, budget, admininstrative and faculty personnel development, technology use, source of revenues and other factors important to administrators of adult and continuing education programs in higher education.
The report gives highely specific data on current and expected enrollment and revenue growth, and cost structure with a particularly strong empohasis on marketing expenditures. The study presents highly detailed data on marketing spending for direct mail, newspaper and magazine advertising, billboards, radio and television, and various forms of e-advertising including opt in email, banner ads, search engine optimization, ads on Google and Bing, and social network marketing through Facebook and other venues.
Other issues covered include: contracted and tailored adult ed programs for specific institutions, trends in employer support for adult ed programs, revneues derived from distance learning, and other issues Data is broken out by size and type of educational institution.