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This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public.
The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?
Report coverage in this topic area includes: marketing, enrollment and public relations; advancement and fundraising; international and domestic student services; retention and assessment; technology management, facilities managment, and much more.
Reports in this area can be roughly grouped into 4 types: surveys of law libraries, surveys of attorneys in major law firms, surveys of management personnel in major law firms, and surveys of law school faculty and administrators.
Subject areas covered include: content management, materials purchasing, facilities management, digitization, purchasing and negotiations, open access and digital repositories, personnel management and training, budgeting, fundraising and much more.
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