This report studies the online marketing efforts concerning the recruitment of foreign students by more than 60 universities and colleges, citing budgetary allotments and ranking the importance of targeted geographic markets. Comprehensive data is given detailing the roles social networking sites such as Facebook, YouTube, and Twitter play in the pursuit of foreign students. Questions concerning the development of webcasts, podcasts, and viewbooks in foreign languages are raised and answered. How essential are consultants and translators to the development of foreign marketing materials, and how much have institutions spent on their services? Which video sharing sites are used most frequently by these institutions, and how effective is online video marketing compared to more traditional forms such as direct mail, newspaper ads, and television? Has the university sent out press releases in foreign languages?
The 122-page report presents data broken out by type of college, public or private school status, enrollment size, and online marketing spending, representing university marketing activities that focus on foreign student recruitments from regions all over the globe, including the United Stats, Canada, Mexico, Australia, China, India, the Persian Gulf, the United Kingdom, Germany, Italy, Russia, Brazil, Japan, and many more.