The report presents detailed data on the business education plans of a sample of 1,566 undergraduate full time students drawn from 4-year colleges and universities in the United States. The 120-page report gives highly detailed information on which and how many students will apply to MBA programs, and which business subject areas they are interested in on the undergraduate level. The report provides specific data on levels of interest in international trade and logistics, finance and accounting, management, human resources, marketing/advertising/market research, economics and quantitative analysis, international business, and information technology for business. Hundreds of tables describe the level of interest in these subject areas providing a detailed demographic and statistical map of interest in each area broken out by variables such as age, gender, income level, sexual orientation, current or planned undergraduate major, political convictions, job holding status, student debt level, race/ethnicity, SAT/ACT scores, college grades, and many other variables.
Just a few of the report’s many findings are that:
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Across the entire sample, 16.99% of respondents indicated they were interested or very interested in taking courses in finance and accounting. Black (28.57%) and Asian students (25.00%) were most likely to be interested or very interested.
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Students who were born abroad, and those currently living in fraternities or sororities, were the most interested in management education.
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Male were much more interested than females in information technology applications in business, and the differences between the interest levels of the two genders was much greater in this area than in other business areas. 31.53% of males but only 11.28% of females were interested or very interested in taking courses in information technology applications in business on the undergraduate level.