This study looks at how a random, representative sample of 954 higher education faculty in the USA are using (or not) Twitter. The report gives detailed data on the percentage of faculty who have a Twitter account, how many minutes per day they spend on Twitter, and how valuable to them they perceive Twitter to be. Faculty also give data on their monthly tweets, likes and retweets. In addition, faculty specify what they use Twitter for and give their reaction to the acquisition of Twitter by Elon Musk.
Just a few of this 98-page report’s many findings are that:
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45.28% of faculty surveyed had a Twitter account
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Use was greater for males than females and for African American faculty than for other ethnic or racial groups.
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The mean number of likes made on Twitter by respondents varied by age, with those in the 40-49 age group having the highest mean number of likes (21.95) and those aged 30 or under having the lowest mean number of likes (2.75).
Data in the report is broken out by a broad range of personal and institutional variables including age, gender, work title, academic field, personal income level, type of higher education institution, and other useful variables.