The 80 page report presents data and commentary on the use of blogs by law firms in the USA, Canada and the UK. It includes data on the number of blogs firms maintain, their rate of growth, frequency of posting, policies on guest posting, policies on maintenance of personal blogs, assessment of readership metrics, blog marketing strategy, firm policies on training attorneys for blogging, oversight and evaluation of the blogging effort, use of video in blogs, translation of blogs into foreign languages, and other issues in law firm blogging efforts. Survey participants give their advice on their experiences with consultants, blogging platforms, and consultants, and share their experiences on best practices in developing, nurturing, marketing and assessing effective law firm blogs.
The study is based on data and commentary from 27 law firms, predominantly larger ones. Data is broken out by size of firm (less than 20 partners, 20-50 partners, 50 to 85 partners and 85+ partners with a mean of 190) by the type of client that accounts for most firm revenue (individuals, small & medium size business, major corporations) and by other useful criteria.