Print : $62.00
PDF : $62.00
Multi-SiteLicense : $139.00
The study is based on survey data from 40 academic libraries and looks closely at how they monitor, assess and act to maintain or improve their reputation with key stakeholders such as students, alumni, faculty and college administration. The report gives extensive data on library public relations practices and on surveying and monitoring techniques and looks at public relations expenditures and strategies to improve the library reputation. The study looks at the dimensions of the library patron surveying and opinion monitoring effort and also at how academic libraries monitor the internet to assess the library’s reputation in cyberspace. The report also looks at the use of focus groups and with relations with organizations that rate colleges and libraries.
Report coverage in this topic area includes: marketing, enrollment and public relations; advancement and fundraising; international and domestic student services; retention and assessment; technology management, facilities managment, and much more.
Reports in this area can be roughly grouped into 4 types: surveys of law libraries, surveys of attorneys in major law firms, surveys of management personnel in major law firms, and surveys of law school faculty and administrators.
Subject areas covered include: content management, materials purchasing, facilities management, digitization, purchasing and negotiations, open access and digital repositories, personnel management and training, budgeting, fundraising and much more.
Designed and Developed by BSD InfoTech