The Survey of Library Public Relations Practices 04/2012 | Primary Research Group

The Survey of Library Public Relations Practices 04/2012 (ISBN No:1-57440-200-5 )

The Survey of Library Public Relations Practices 04/2012 — report cover

This report examines the public relations practices of 62 public, academic, special, and government libraries, with data sets illuminating trends in staffing, library outreach, and the use of web and social media, as well as trends in spending over the past two years and projections for the coming year. Librarians reveal just how many press releases their libraries have issued in the past year and how often they send out emails to subscribers and RSS feed followers. The report explores the roles library events--such as sponsoring film screenings and hosting guest authors and speakers--play in a library's public relations efforts, as well as a myriad of other strategies and resources. Has the library used the video-sharing services of Vimeo, Viddler, or YouTube? Does the library maintain an active page or profile on the most popular social media sites of the day, including Facebook, Twitter, and Foursquare? How does the library announce major new acquisitions or programs? This 113-page report presents data broken out by type of library, number of employees, and budgetary allocation, while also offering free-form written responses from the survey participants, helping end users to understand the inner workings of the library's public relations department.

Higher Education Management

Report coverage in this topic area includes: marketing, enrollment and public relations; advancement and fundraising; international and domestic student services; retention and assessment; technology management, facilities managment, and much more.

Higher Education Management category

Law Firm and Law Library Management

Reports in this area can be roughly grouped into 4 types: surveys of law libraries, surveys of attorneys in major law firms, surveys of management personnel in major law firms, and surveys of law school faculty and administrators.

Law Firm and Law Library Management category

Libraries

Subject areas covered include: content management, materials purchasing, facilities management, digitization, purchasing and negotiations, open access and digital repositories, personnel management and training, budgeting, fundraising and much more.

Libraries category
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