Campus Tours Benchmarks, 2017 Edition, ISBN 978-157440-427-2

The study presents detailed data from 34 higher education institutions -- 21 private and 13 public colleges and universities  -- about their campus tour operations including but not limited to: trend data in the number of visitors attracted demographic characteristics of the visiting population, i.e., the percentage of visitors accounted for by adult students, international students, high school juniors, high school seniors and other distinct groups; operations data, staff time and funds spent on campus tours; marketing data, spending on the promotion of campus tours; and the use of consultants and the impact of professional student tour operators.  The report also covers the actual staging of the campus tour with specific data about stops on the tour deemed most critical; it also has extensive coverage of the number of student guides, their rates of pay and training and retention policies. The study includes advice from peers and a list of institutions worthy of emulation in the opinion of the survey participants. 

Data is broken out for public and private colleges, and by enrollment level, tuition level and type of higher education institution.  Just a few of the 93-page report’s many findings are that:

·         Colleges in the sample expect to have a mean of 7,402 student visitors in 2016-17, which would represent an increase of 3.2% over the previous year.

·         International students, including those attending high school in the United States constitute 4.3% of prospective student visitors, though in some colleges they make up as much as 22% of visitors.

·         4-year colleges dedicated the greatest percentage of tour spending to specialized tours for particular student populations such as athletes, performing artists, or other types of particular populations -- 10.6%, compared with 3% for community colleges and 9.4% in research-oriented colleges.

The study is currently available as a PDF from Primary Research Group for $119.00 and will be available in print formats on November 6, 2016.  Site licenses are also available.  To place an order or for a table of contents, excerpt, the questionnaire and list of participants, view our website at www.PrimaryResearch.com.   Orders or inquires can also be faxed or emailed respectively to 212-412-9097 or orders@primaryresearch.com.  Reach us by phone at 212-736-2316. Primary Research reports are also available through most major book and eBook distributors as well as research report vendors.