The study looks closely at the products, content and strategy of Harvard Business Publishing, including the Harvard Business Review and other business units serving both corporate and business education markets. 

The 56-page report gives detailed data on the organization’s website, use of social media, print circulation, case study sales and other facets of Harvard Business Publishing.  In addition to major revenue generators such as the Harvard Business Review and case studies, the report looks at emerging products such as Harvard ManageMentor, Leadership Direct, New Leader Program, Leading Edge and other HBP products and services.

The report includes data and other information drawn from more than 30 sources and gives hard data or estimates on case studies sold, website visitors, likes, followers and other indicators on various social media channels including Facebook, Twitter, and LinkedIn; as well as viewership data for HBR videos on YouTube.  The reports also looks at overall HBR revenues from 2012-2017 and revenue breakdowns by geographic region.

In special features sections the study looks at HBR activities in India and its sales to the US Federal Government. The section on India looks at how HBP approaches the Indian market, with an emphasis on how it built cooperation and brand awareness with Indian business professionals and business students.  The section on Federal Government sales presents hard data on institutional sales over the past ten years to the Armed Forces, State Department, Veteran’s Administration and other federal agencies.

A pdf copy of the report us currently available from Primary Research Group for $298.00 and a print copy at the same price will be available on September 16, 2017 and can be ordered now.  Site licenses are also available.  To place an order or for a table of contents and excerpt view our website at www.PrimaryResearch.com.  Or call us at 212-736-2316 or fax your order to 212-412-9097.