This 76-page report presents data from a survey of 1,566 full time students at four-year colleges in the United States about their level of interest in attending graduate school in journalism or media/communications studies in the future and their current level of interest in taking courses in journalism or media/communications on the undergraduate level.  The study also gives detailed data on how valuable survey participants feel that skills acquired in journalism or media/communications classes will be for their futures. In addition, the report specifies the precise percentage of undergraduates who have ever written an article for a high school, college or other newspaper or magazine. 

Data in the report is presented in the aggregate and also broken out for eighteen variables including student age, gender, income level of family of origin, academic major, SAT/ACT scores, college grades, region of origin, student debt level, college year of class standing, race/ethnicity and other variables. 

Just a few of the report’s many findings are that:

• 37.1% of students with an SAT score over 1350 or an ACT score over 30 have ever written an article for a high school, college or other newspaper or magazine.
• Interest in journalism/media tends to be highest at the income extremes. The highest percentage reporting that they are highly likely to apply to journalism graduate schools are in the lowest and highest family of origin income brackets: less than $45,000 and more than $150,000 in annual income.
• Black students are more likely to say that they are highly likely to apply to journalism graduate school than students of any other racial or ethnic group surveyed.
• Public college students are more likely than private college students to major in journalism/media studies (3.37%) to (2.6%); however, there is a large reservoir of individuals in private colleges who appear interested or very interested (8.12%) and (6.17%) in journalism courses.

A PDF edition of the report is currently available from Primary Research Group for $144.00 and a print copy at the same price will be available for shipment on September 4, 2018 and can be ordered now.  Site licenses are also available.  For a table of contents and free excerpt – or to place an order – view the product page for this report on our website at: https://www.primaryresearch.com/AddCart.aspx?ReportID=519

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