The study looks closely at how academic library deans and directors and other high level officials view the outlook for library fundraising.  These officials evaluate the outlook in the aggregate and also give their opinion of the effectiveness of fundraising vehicles including but not restricted to: gifts and endowments, bequests, films, readings, book sales, museum or special collection-inspired events, dinners or lunches and other fundraising tools and vehicles. Survey participants also look at the fundraising outlook for the near future.

A few of the report’s many findings are that:

• A full 43% of survey participants said that the library has no real role in fundraising.
• More than 10% of public colleges felt that dinners and lunches sponsored by the library had potential or were currently producing revenue for the library.
• 33% of research universities in the sample felt that special collections had a role or potential role in fundraising for the library.

Data in the report is broken out by many personal and institutional characteristics of the survey participants, including college size, type, tuition level and other criteria, as well as some personal characteristics of those interviewed.

A PDF edition of the 71-page report is currently available from Primary Research Group for $92.00; a print version is in development and will be ready for shipment on August 3, 2019 and can be ordered now.  Site licenses are also available.  For a table of contents, excerpt and list of participants – or to order the report -- follow the link below. 

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