This 50-page report presents the results of a survey of 25 North American colleges and universities about their sources of advice on college and university marketing, focusing particularly on their use of social media such as Facebook and Instagram among others, and video sites such as YouTube and Vimeo In addition, survey participants relate their favored information and advice sources for issues related to digital marketing, public relations, retention and other areas. Survey participants also specify their favored newsletters, conferences, and other resources on college marketing.
Data in the report is broken out by college size and type, by level of tuition, and for public and private colleges and universities. Open ended question comments are broken out by college type or Carnegie class.
Just a few of this report’s many finding are that:
-
24% of those sampled had found useful college marketing videos on Vimeo.
-
20% said that viewing other colleges websites significantly influenced their own college marketing efforts.
A PDF edition of the report is available from Primary Research Group for $95.00 and a print edition at the same price will be available for shipment on December 13th and can be ordered now. To view a participants list, excerpt and the questionnaire – or to place an order – view the product page for this report on our website at: https://www.primaryresearch.com/AddCart.aspx?ReportID=588
Contact us at: orders@primaryresearch.com or fax us at 212-412-9097; call us at 212-736-2316.