The report defines in great detail students who are interested in studying journalism, media or communications, either as their major, in graduate school, or as a supplement to another field of study.  The study also presents the results of an open ended question about which grad schools of communications/journalism students are thinking of applying to. The study is based on data from 1,259 full time college students  enrolled full time at 4-year colleges and universities in the USA.

Just a few of the report’s many findings are that:

• About 41.5% of students currently studying journalism, media or communications as their major or specialization thought it likely or highly likely that they would apply to graduate school in this area.
• Apart from students already studying media, journalism or communications, interest in the subject is broadly shared by students from many disciplines, opening up the possibility of joint majors, or roles to play in other majors for communications and media departments.
• 26% of current business students felt the significant need for skills that they associate with journalism, media and communications courses.

Data is broken out by more than 20 institutional and personal variables including but not limited to: income of family of origin, race/ethnicity, religion, gender, regional origins, current employment status, sexual orientation, major field of study, age, year of school standing, type of college, size of college, tuition level of college, and many other variables.

A PDF edition of this 72-page report is currently available directly from Primary Research Group for $164.00; a print version will be available on September 8th, 2022 and can be ordered now. Site licenses are also available. For a table of contents, the questionnaire and an excerpt – view the product page for this report at:

https://www.primaryresearch.com/AddCart.aspx?ReportID=720

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